After three years, a formal agreement was entered into on February 24, 1942, between Gruber and Sawyer partners, doing business as Sawyer's.Įd Mayer and people within the Sawyer's organization were uncertain what to call their new product, but they eventually came up with the name "View-Master". Thereafter, Ed Mayer negotiated with Gruber while production methods and some marketing were developed. The components of each pair are viewed simultaneously, one by each eye, thus simulating binocular depth perception.Īccording to a 1960 court document, the Gruber-Sawyer partner venture began from that first meeting in 1938. Sawyer's was the nation's largest producer of scenic postcards in the 1920s and the future View-Master viewer eventually became an extension of the two-dimensional cards.Ī View-Master reel holds 14 film transparencies in seven pairs, making up the seven stereoscopic images. Later, photographic greeting cards were added to the Sawyer's product line, marketed to major department stores. Graves handled marketing for the products while Mayer ran the business. The company was producing photographic postcards and album sets as souvenirs by 1926, when Harold Graves joined Sawyer's. The company relocated to a large two-story building at 181 Ella St., near Morrison Street in Portland, Oregon. Kelly, renaming the business Sawyer Service, Inc. Graves, Thomas and Pauline Meyer, and Augusta and Raymond F. He built up a photo-finishing business there, and bought into Sawyer's Photo Finishing Service in 1919 with the help of his father August Mayer, his fiancée Eva McAnulty, and her sister Vi McAnulty.Įdwin described how he started the business in a letter dated April 1, 1954: "Suffice to say that in 1919, what little it was, was purchased with borrowed ($3,500) money from Dad, aided by about $1,600 in insurance money Eva got when her father died and which was left in permanently, and $1,600 borrowed from Vi and repaid, along with Dad's notes, within a few years." Īs the business grew, Ed Mayer incorporated in about 1926, taking on partners Harold and Beulth F. ( November 2021) ( Learn how and when to remove this template message)Įdwin Eugene Mayer worked as a pharmacist at Owl Drug store in downtown Portland, Oregon, after serving in the U.S. Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. Lovely Art-Deco design.This section needs additional citations for verification. Whatever about the picture quality, the cameras themselves are really gorgeous to look at. Here are some uploaded to flickr, with a GIF animated version which gives some impression of their 3Dness All I'm doing for now is scanning them and uploading them, although I did print out a couple about 6cm on the side and put them into some pop out 3D viewer my mother had, with pretty astonishing results. I reckon those original mounts will go unfilled. The cutter also unfortunately turned out to be some 35mm film splicer that the original owner had used just to make his job a little easier, it's not one of the original cutters. Duly cleaned up, there's another roll in it at the moment. The camera unfortunately turned out to be fine but the lenses had fungus and haze, which I discovered after I put through the first roll of film. I got lent one of the first version of the personal stereo cameras a few weeks back to see if it was working, along with a pile of the original blank reels and a cutter.
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